Break the Cycle

Here we go again with the band-aid solution.

Step 1: Program gets cut
Step 2: Raise mountains of cash
Step 3: Pray for reinstatement

This temporary solution lasts only as long as it takes for the
administration to find another way to cut the program or until the cash
runs out. It is unfortunately a necessary short-term solution but it
fails to address the real problem. It has happened before, it's
happening now and will happen again. How do you make your program
relevant? To be relevant you have to have to have:

1. media that cares
2. fans who care
3. student-body who cares
4. donors who give

In addition to a coaching staff, warm-ups and shoes, every program should have a Facebook Fan Page, an email newsletter, an annual
fundraising campaign and a PR campaign.

In business it is said that it costs seven times more to get a new
customer than to retain a current one. It is the same in athletics.

Break the cycle.