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Jim Harshaw- Riot

Coaches Quick-Start-Guide to Social Media

This is going to be short and simple because you don't have time to worry about this kind of stuff right? You're putting out other, more important fires today, right ? I ask you this... what is more important than building a community of supporters around your program? So, here's the quick list:
  1. Start a Facebook Fan Page (not Group). Thousands of your fans are already on Facebook and getting their news there (and yes, you have thousands of fans). Pages have tons of funtionality that you really don't need to worry about until you get over 100 fans. At that point you can get a custom URL (like
    www.facebook.com/riotsportsmarketing). Then you can add tabs and links to your online donations page, your email newsletter sign-up page, your text message alerts sign-up pages, etc. These are more advanced for those wanting to start a riot. For now, just start a Facebook Fan Page and invite some friends.
    • www.Facebook.com/Pages
  2. Get a Twitter account. Some experts recommend getting a Twitter account just so that no one else
    can claim your name and use it erroneously. This is a good method for me to scare you into getting started on Twitter too! I didn't use mine for the first 6 months I had it. I gradually worked my way into
    it and discovered that there is real value in Twitter. There is a conversation going on in the Twitterverse about your sport, your program, and your community. You should have a voice there too.
  3. Start a blog. I know, I know. You think blogs are for political junkies, techie geeks and business people. Wrong. they are for you and your fans. You're reading one right now. Blogs are simply this- a simple means of posting news quickly in a chronological order (newest posts at the top). Everyone wants a beautiful website with a dozen pages. Each page that you create just adds work to your plate. You have to maintain and update these pages or your site will look dead. An out-of-date site is worse than no website. I know that you have "a guy" that is doing this for you but what about when his kid graduates or when he's on vacation and you win the big tournament? Create a blog where you can post information quickly and easily so that your fans have a reliable place to get up-to-date information regularly.

Yes, I know that you have fires to put out that are right at your feet. But the biggest fire is raging up ahead (called budget cuts, Title IX or indifferent administrators). Start building!

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Tags: blog, facebook, marketing, promotion, twitter

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Jim Harshaw- Riot Comment by Jim Harshaw- Riot on March 11, 2010 at 11:14am
That's pretty cool Jeff. Great feature! I'll spread the word!
Jeff Pape Comment by Jeff Pape on March 9, 2010 at 2:26pm
You can do everything they suggest here through our site - http://www.wrestlinggear.net - just set up a team page (like any other page). Then set up a twitter and a facebook fan page and you can post to both at the same time. Right now you can only post to your personal facebook page, but I understand posting to a fan page is in the works (with the people that host this website).
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