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This post is in response to Neil Turner's (of the NWCA) blog post: Where are the Wrestlers?

1) Maslov told us that we all have a need to feel acceptance, belonging and part of a community. To feel important. When we market our high school programs we get more attendance and media coverage. That makes current athletes feel accepted, part of something and important. Younger athletes will have something and someone to which they can aspire. It works for our football, basketball and baseball "heroes"
2) That leads into the next point: A recent study showed that wrestlers wrestle because they feel part of a community and because they make and have friends on the team. As coaches, that should guide our coaching and decision-making.

I urge you to comment at his blog here.

Tags: NWCA, Neil, Turner, marketing

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