You Don't have to Win

As I pack my bags for the NCAA Division I National Championships (the
most electrifying event in all of sports), I look forward to hearing
the Oklahoma State, Iowa, Iowa State, Penn State, Lehigh and Cornell
contingents roar for their warriors as they fight for supremecy on the
mats. These progams all have strong followings and good attendance at
their home competitions. Why? Because they're good. Everyone loves a
winner. However, to have good attendance you don't have to be a
winner. You just have to know how to get your fan base excited.

Ohio University had a huge turnout for the Ohio U. vs. Kent State dual.
Neither are in the top 10 the nation but they know how to rally their
fan base.

Just because you are not involved in the highest level of competition
doesn't mean that you can't have a strong following and good
attendance. So stop using the excuse that you're not good enough.
Good enough is good enough. So get marketing!